Studying W. Edwards Deming’s approach to management with him in 1993 was an eye-opening experience in many ways. One of the most controversial topics was his Point #12:
Mentioning the idea back in the workplace caused an uproar. People perceived the idea as totally opposite of the organizational principles of maintaining high standards and weeding out weak performers. Ratings had become so inflated that a score of 3.8 on a 4.0 scale was career-ending.
Over two decades later, we are witnessing what pundits and analysts call a performance management revolution. First touted as the abolishment of the performance review, what is occurring is a shift from annual reviews and goal-setting to frequent development discussions and flexible goals.
According to Harvard Business Review, one-third of U.S. companies have abandoned performance reviews. We are not surprised. Both managers and employees universally hate them.
We have been actors in the performance management (PM) process for decades – as subjects, reviewers, approvers, and designers. We have also been enablers, both in HR and in the talent management software business.
Many of us can remember the feeling of being held to vague standards, subject to the whims and biases of managers afraid to tell the truth. We can remember the tedious hours and days we spent writing evaluations, or worse, having employees write their own.
In 2002, we based the design on the best practices of the day.
The results were predictable. The application was as hated as the paper process it replaced. Management sold it as pay for performance, so when budget cuts eliminated performance bonuses, everyone but a few diehards stopped doing evaluations.
As talent management software consultants in the first decade of this century, we had a front-row seat, as organizations struggled with ways to make performance management palatable. Some are now abandoning annual reviews altogether.
Most organizations and talent management professionals have arrived at the conclusion that traditional performance management practices do not improve performance. In fact, they often hinder it.
Yet some of the organizational drivers that kept the process in place still exist, and will be hard to overcome:
Many companies are moving toward frequent check-ins and development conversations, with flexible goal management untethered to the calendar. The truth is businesses operate better that way. Marketplace changes, regulations, end economic conditions don’t care what day it is.
Technology makes it possible. Fifteen years ago, when we suggested frequent check-ins and flexible goals to clients, they resisted the idea as too cumbersome. They were already spending too much time on performance and goal management.
We now have passive ways to collect data about development meetings. Talent management software is now centered on the user experience, and current users do not tolerate cumbersome processes. Employees and managers can change goals in seconds on their mobile devices.
We are only limited by how well we manage the data, analyze it, and handle the privacy concerns of our employees. One thing we are sure of: it will be a bumpy ride.
Will die-hard practices or technology win? Our bet is on technology and enlightened leadership.
References:
1. Deming, W. Edwards. Out of the Crisis. MIT Press. 2000.
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