Do you know what Real Marketing is?

“It doesn’t matter where you came from. It only matters where you want to go. If you can dream it, you can make it happen.” - Steven Spielberg

So eager to settle in the corporate world and exhibit your acquired knowledge??? That’s great…!

But wait a minute….

Let’s talk truth behind real marketing. The point here is, the knowledge which you have gained from books and classes will not at all promote your successful career in this field, as it is a deep ocean which cannot be swim over without a complete and clear understanding of each concept. The definition of the word may seem simple, but its application is really tough and it really matters. But the problem is, the academic curriculum does not match the evolving trends. 

Now, if a graduate out from such a picture, steps into the entry level profession, he/she will confront many challenges. All the to do's will become the challenges as their texts and lectures have no space for them. Some of them are

• SEO (what's left of it)
• Social media marketing
• Blogging
• Conversion optimisation
• Landing page creation and optimisation
• Use of content management and content optimisation systems
• Analytics and reporting
• The creation of marketing personas and offers and how to package and promote them
• Lead nurturing and marketing automation
• Dig into complex business processes to help streamline relevant strategy
• Use your creative mind to help customers achieve success
• Campaign creation and creative input
• Identifying personas

This is more of attracting a customer than selling a product. Effectiveness in this field establishes a long term value and trust for the brand, brings in customers and retains them, expanding the clientele with targeted strategies that get the job done quickly. 

Now how to overcome these challenges that are awaiting your entry into the industry?

It's just a need of extra effort. But once you do it, you can proceed with the same pace that you had at the beginning and no more “wait a minute”. 

Through training, skills are enhanced and a skilled marketer can really be differentiated in his/her performance. As the most important thing for every enterprise is the need of real marketers who contribute in building product success, folks must take the lead to hone their skills and reach another level of effective and successful performance. 

The one who’s really passionate about becoming an expert marketer should allot time for a deep research on current trends, get connected to the experts who are already the top performers in the field, join internships, take up online training courses which train you to the core and make you all prepared for whatever that comes your way. Forget not to stay updated with the latest happenings in the field. All these also add value to your resume. 

Sometimes things will not happen, no matter how hard we try, we get nothing. This happens when one does a thing leaving the heart in something else. When we have passion, we do things right. Determination and perseverance are the essentials to achieve greater things. 

Life is never as expected, so always put efforts to learn and reach life’s expectations.